The paper should be about 15 pages and please include examples from many famous companies,such as Wall-mart, Tesco, Ford, describing customer driven marketing strategies, building customer value using brands, product life cycle,analyzing marketing environment, segmentation, pricing strategies, Business Markets and Business Buyer Behavior.
Please make your main reference the book by PHILIP Kotler
Principles of Marketing (14th Edition)
Please provide me with the articles that you used to write the paper.
Many Regards and Thanks