costumer, company/cost, culture, condition (economic/ political), competitor

Case organization: Situation, Recommendation, and Analysis. Situation: costumer, company/cost, culture, condition (economic/ political), competitor. Recommendation:Strategy: Segmentation, Targeting, and Positioning. Tactics: Product, Place, Promotion, and Price. Analysis: Does your recommendation address the problems you identified in Situation? Additional information that is important for the reader to better understand your recommendation and take action.