Consumer Research custom essay

[meteor_slideshow slideshow=”fe1″]

Using a portfolio approach you are required to submit your work in two sections; the first section requires you to conduct extensive reading in order to develop a knowledge-base relevant to CSR . The second part of the portfolio requires you conduct primary investigation and discus specific CSR activities based on your original results.

The notion that organisations have a moral obligation to be socially responsible has been a subject of numerous investigations. The nature of the subject is such that it warrants an in depth coverage of its significance in today’s marketing environment. This assignment is aimed at developing key consumer research skills highlighted in the module descriptor in the context of the CSR. Evidence indicates that organisations consider CSR activities to be increasingly relevant to their performance and the perception of their consumers. CSR is therefore a part of strategic and operational plans for numerous organisations.

You are to investigate the CSR behaviour/activities of the four key supermarkets in the UK (Asda, Sainsbury, Tesco and Morrison). You will be required to conduct secondary and primary investigation to collect information on various aspects of their CSR behaviour and the perception consumers hold regarding the supermarkets

Prepare a discussion paper by including the following tasks highlighted in sections 1 and 2.

Section 1 Based on Secondary Research (word limit 2000).

1) Research and critique the available CSR literature by consulting Academic and Practitioner sources. You are to make specific reference to the activities undertaken by the four supermarkets.

Section 2 Based on Primary Research: (You will using questionnaire
which the class will design. Word limit 2500).

2) Analyse the data/information generated using a computer-based package. Your analysis should include a discussion on the following:

a) Compare and contrast key CSR activities undertaken by the supermarkets.

b) Examine the perceptions of consumers specific to CSR practices related to each supermarket.

c) Provide recommendations to supermarkets with a view to implement an effective and structured CSR programme.

SPSS required. I will send you a file.

[meteor_slideshow slideshow=”fe2″] has been offering academic support services to students since 2002 and more than 60% of our customers are return clients. We have skilled and experienced writers in all academic levels and subjects. Entrust us with your assignment and you will get a custom essay which is 100% original within its deadline. Get value for your money, confidentiality is guaranteed and customer support services/communication with your writer are available 24/7. Place your Order Now.

Focus Essays has been there for more than 10 years to offer students like you academic writing services.

Get our experience by placing an order with us and use the discount code PAPER15 to get 15% discount on all orders.

We deliver URGENT ORDERS within 6 hours. Get a quotation from the calculator below.