Consumer Behaviour (sub topic Affect)

The objective is to develop a research idea and “position” it within the context of one of the topics under discussion in the previous weeks. The idea paper should be build on the paper summary. It should either extend the original paper theoretically (maybe through developing boundary conditions), empirically (conceptual replication research or methodological replication research by tackling the same problem using a more appropriate research approach), or lead to a reversal of the findings of the original research (see the one page description at the end of the syllabus). The idea sketch should identify the basic problem, (very) brief description of prior research (you can limit yourself to articles read for class), outline hypotheses, describe the experimental design and procedure, and briefly discuss how you would analyze the data.

The papers that I have looked for Lerner, Jennifer S. and Dacher Keltner (2001), Fear, Anger and Risk, Journal of Personality and Social Psychology, 81 (July), 146-159 and the background reading is:Smith, Craig A. and Phoebe C. Ellsworth (1985), Patterns of Cognitive Appraisal in Emotion, Journal of Personality and Social Psychology, 48 (April), 813-838.

The references should be cited from top ranked journals i.e. Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, Journal of Marketing Research,

All the references should be made available using the end note software.

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