As a marketing manager, you are asked by the CEO to develop a Marketing Communication Plan using information provided below:
SONITE 3 (SASA, SAMA and SALT)
VODITE 2 (VABU & VALT)
Measurement – (300 words)
suggest how to research the effect of the message sent to the target audience? What effort you did in the store? Could be customer’s visit/sales. Increase in sales message effectiveness, also, branding. Viral marketing could effect. Online sales (number of click, online survey to measure customer awareness.
You are required to conduct analysis on, e.g., marketing environment, SWOT, product levels, characteristics of customers, consumer behaviour, consumer decision making process, buyer readiness stages, Maslow’s hierarchy of needs, service marketing triangle, Gap model, market intelligence.
(See which one from the above analysis is related to Measurement then use it)
You MUST provide justifications for your decisions with references/evidence throughout the plan.
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