Communication and Information Management Assignment

What seven trends characterize modern mass media? Which trend do you think has the greatest effect on society today?

– How could you explain functional and critical or cultural approaches of classifying mass communications to a friend? Which approach makes more sense?
– How does media technology affect culture and society today? How has media technology influenced older forms of communication?
– What is the purpose of advertising research? How do advertisers attempt to fulfill this through research? What steps do they take?