DETAILED DESCRIPTION OF ASSIGNMENT
This assessment involves writing about your understanding of how marketers can change consumer
behaviour. It should not be a personal opinion piece, but should be an academic piece of writing embedded in
the literature and backed by a range of references. It should be roughly 1000 words in length.
LEARNING OUTCOMES BEING ASSESSED
1. Assess the key academic literature within the field of consumer behaviour
2. Appraise cognitive modes including cultural, social and psychological influences
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