Understand the principles of strategic management
Appreciate the processes involved in developing a new company strategy
Demonstrate the ability to formulate and evaluate effective strategies using appropriate tools
Select a construction company on which to carry out a case study. (Maximum 3000 words)
Analyse the main challenges and opportunities facing the company
Identify strategic alternatives available to meet the challenges
Make recommendations with appropriate justification
All citations and references should be in the Harvard (APA) style, and any material (text, images, etc.) from other sources should be cited and referenced.
On successful completion of this assignment students will be expected, at threshold level, to be able to:
Research and select an appropriate construction company
Undertake simple strategic analysis (e.g. PESTEL/Five forces/SWOT) (((((Important))))))) as appendices
Discuss 2 or 3 strategic alternative directions
Evaluate and select the most appropriate strategic direction to increase competitive advantage
Produce evidence for the recommended option in an appropriate report format
Present findings in a 10 minute PowerPoint presentation
Reading / References:
Textbooks, journals, e-books, online resources and company websites.
Research and select an appropriate construction company for your case study.
You are a consultant employed by the company to investigate, analyse, and recommend a new strategic direction and report back on your findings.
a) What are the main challenges and opportunities facing the company today? (30%)
b) Identify 2 or 3 strategic alternatives that may be available to meet the identified challenges. (15%)
c) Make recommendations based on your findings using an appropriate format (20%)
d) Produce a 10 minute briefing presentation to advise the Board of your findings. (25%)
The written report should be no longer than 3000 words. Full use should be made of appendices to support your recommendations.
(Comprising: Content 15%
Presentation Style 10%)
Written Case Study Assignment 75%
(Comprising: Report format, referencing, spelling, grammar 10%
Strategic analysis 30%
Discussion of strategic alternatives 15%
Recommendations and justification 20%)
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