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the Australian Government is introducing a carbon tax and your advertising company has been contracted to develop an IMC campaign.
This assignment will require you to put your own feelings aside and try to find the positive aspects of the carbon tax and promote these. In the literature review you can present both sides of the argument but must declare why having the tax is the right thing to do.
useful information websites:
http://www.carbontax.net.au/; http://www.abc.net.au/environment/articles/2010/09/27/3023084.htm; http://education.theage.com.au/cmspage.php?intid=135&intversion=353; http://www.abc.net.au/btn/story/s3201433.htm
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