This task is designed, primarily, to develop studentsâ€™ problem solving skills. In addition, this task is expected to develop studentsâ€™ professional writing skills, critical thinking, and analysis and evaluation skills. The students are required to develop a written proposal of 1500 words, excluding executive summary, table, figure/illustration, references/citations and appendices.
The proposal will focus on advertisement and public relation campaigns of a current issue either for a government, business or a non-profit organisation.
The students will be familiarised about the development of such proposals through tutorial activities. The case studies, in this regard, will play a vital role.
â€¢ Executive summary
â€¢ Table of contents
â€¢ Campaign objectives
â€¢ Environment analyses (SWOT/PEST analyses) â€¢ Target audience
â€¢ Media description
â€¢ Advertisement and/or public relation design
â€¢ Campaign plan
â€¢ Proposed measures of effectiveness
â€¢ Citations and references
â€¢ Organisation, spelling, grammar & punctuation
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