In conjunction with your opportunity analysis report in the previous assessment,
complete the business plan for your business idea. The business plan should be
written for the manager of a financial institution from whom you are seeking funds to
establish the business. You may assume that you have $50,000 of your own capital to
contribute, but must borrow the rest if needed.
In preparing your business plan, you should follow the guidelines contained in Topic
5 and in your textbook from pages 156“169. Further information will be provided on
Your business plan should include, but need not be limited to, the following
a description of the venture, including why it is innovative and builds on an
an industry and a market analysis, showing evidence and findings of detailed
market research (secondary and/or primary) which would support the feasibility
of the business
an operational plan
a marketing plan
an organisational plan
a schedule of operations and a contingency plan
a financial plan showing 3-year projections
We are familiar with numerous websites from which business plans can be
downloaded. Copying a business plan, in part or in whole, from elsewhere and
handing this in as your own work is plagiarism and will be dealt with according
to University Policy; see below.
Executive summary, title page and description of the venture (10%)
Industry and market analysis (20%)
Operations plan (15%)
Marketing plan (15%)
Organisational plan (5%)
Schedule of operations and contingency plan (5%)
16 MNG00427 “ Entrepreneurship in Tourism and Hospitality
Financial plan (20%)
Professional presentation (5%)
Referencing and referencing list (5%).
The census date is the day upon which your enrolment for the study period becomes
fixed. You cannot enrol or withdraw from units after census date without significant
academic and/or financial penalties. If you are using the FEE-Help or HECS-Help
Government loan schemes, your debt for the study period is deferred on census date.
You will need to go to My Enrolment at http://www.scu.edu.au/myenrolment to check
your census dates. Select Current Enrolment including Census date from the menu
item called My Study Plans . Each unit in which you are enrolled will be displayed
with its census date clearly identified.
Students who complete a unit will receive one of the following grades:
Satisfied Requirements (where used)
Student grades are determined by applying the following grading standards in
combination with specific marking criteria for each assessment item.
Note: Marks may be subject to moderating adjustments