Brand Portfolio; Define attention from the perspective of consumer behaviour theory

9. Define attention from the perspective of consumer behaviour theory. Can you provide two examples of how marketing communication is used by your brand to attract attention [as defined by the theory]?

10. Define learning from the perspective of consumer behaviour theory. Can you provide two examples of how marketing communication is used by your brand to promote learning [as defined by the theory]?

11. Define social media. Does your brand use social media to communicate with its target market/potentials? Can you describe what kinds of messages it delivers via this format, and what marketing communication purpose you think these messages serve?
Answer the 3 questions my brand is ANZ BANK

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