9. Define attention from the perspective of consumer behaviour theory. Can you provide two examples of how marketing communication is used by your brand to attract attention [as defined by the theory]?
10. Define learning from the perspective of consumer behaviour theory. Can you provide two examples of how marketing communication is used by your brand to promote learning [as defined by the theory]?
11. Define social media. Does your brand use social media to communicate with its target market/potentials? Can you describe what kinds of messages it delivers via this format, and what marketing communication purpose you think these messages serve?
Answer the 3 questions my brand is ANZ BANK
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