You are required to read the case: “A Competitive Crisis” regarding Benchmarking and answer the following questions: 1. You are a benchmarking consultant. Empire staff has shared this information with you, and it wants you to know why you think benchmarking is an appropriate course for it to follow. Is benchmarking likely to help Empire Communications? What will you tell it? 2. How would you determine the best process areas for benchmarking for Empire? 3. Given the fact that the telecom industry is extremely competitive, is it likely that Empire will find willing benchmarking partners among its competitors? If not, what would you do? 4. Develop a recommendation for Empire Communications for how you propose to lead it through the benchmarking activity and what it should expect to gain from it? answers to each question should be about 300 – 400
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