2500 Words: (ESSAY Assignment)
Description Marks out of Wtg(%)
Assignment 2 100 50
1. Strategic choice
a. On the basis of your SWOT matrix from assignment, conduct a TOWS matrix to determine a list of strategic options. From that list, select the top five most viable options.
b. For each of the five most viable options, discuss each of the strategic options in terms of achieving a sustainable competitive advantage. (100 word limit for each option)
c. From the five options, choose a single strategy based on its suitability, acceptability and feasibility.
2. Implementation issues: 1“1500 words (approximately)
a. Discuss the issues associated with the implementation of your chosen strategy with a focus on culture and/or structure.
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