assignment 1

Task: Pick one of the articles given to you by your tutor. Your task is to explain how the situation in the article relates to a topic in this course. For example, an article might discuss how a company is gathering or using marketing intelligence. Your assignment would outline what the company is reportedly doing and then relate this to the course content on marketing intelligence. Your assignment could potentially explain why the company is doing this in a particular way, based on the course content, and how what the company is doing is similar to, or different to, the material presented in lectures and the textbook. No credit will be given for description or repetition of the article. We will not mark any more than 400 words. The assignment may be written in short answer or bullet point form. We are interested in your comparison and analysis, not in repeating or describing what is in the article.

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