This paper is about Apple’s inc. Industry Environment and business-level strategy.
provide each question with brief explanation.
1) What form of competitive strategy is the company pursuing: chaining, franchising, horizontal merging and the internet?
2) What form of investment strategy is the company following: share building, growth, harvest, hold and maintain?
3) is it a mature market? if so is the company using any of these strategies to deter entry? like product proliferation, price cutting and maintaining excess capacity?
4) What strategies is the company using to manage rivalry: price signaling, price leadership, non-price competition or capacity control?
5) Is it a declining market? if so, how is the company tailoring to it price and non-price strategies to the new competitive environment?
6) is it using any of these strategies to meet falling demand? (leadership, niche, harvest and divestment)