Analysis of Case Study

Report structure:

Identify and briefly outline the strategic issues in case 1 using the strategy concepts covered in this course.
Identify and briefly outline the strategic issues in case 2 using the strategy concepts covered in this course.

Discuss the similarities and differences between the two strategies. Do not describe product features or operational trivia.

Make some strategy recommendations (how should the strategy change?) for case 1.
Make some strategy recommendations (how should the strategy change?) for case 2.
Please ensure that you use strategy concepts and strategy words in this report.

Details of operational procedures and product functions and pricing are not relevant.

Please clearly assign headings to each topic/ area that need to be discussed in whats been mentioned above.

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