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Analyse IKEA S Competitive Standing against a Background of Competitive Strategy Models.

TASK,

USING YOUR DISCRITION, YOU ARE TO APPLY MODELS COVERED IN LECTURES TO UNDERPIN YOUR ANSWER TO THE ABOVE QUESTIONS IN THE FORM OF A CRITICAL ESSAY. MODELS FOR CONSIDERATION MIGHT INCLUDE: GENERIC COMPETITIVE. 5 FORCES, SWOT, STRATEGIC DRIFT, CULTURAL WEB.

LEARNING OUTCOMES TESTED,

CRITICALLY EVALUATING AND APPLYING THEORETICAL MATERIAL.

MARKING CRITERIA,

1. IDENTIFY AND APPLY THEORETICAL MODELS AND CONCEPTS TO THE PRACTICE OF STRATEGIC MANAGEMENT IN THE CONTEXT OF THE QUESTION.
2. PRESENT IN THE FORM OF A COGENTLY ARGUED CRITICAL ESSAY.
3. APPROPRIATELY PRESENTED AND REFERENCED IN HARVARD FORMAT.

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