Academic Report

Assessment item 2”Academic Report
Due date: 1:00 pm AEST, Wednesday, Week 11
Weighting: 30%
Length: 3000 words ± 10% (excluding the executive summary and 2
reference list)

This assessment item relates to the course learning outcomes 3, 4 and 5 as stated on page 1.

Before starting this assessment read the marking criteria below. Students are strongly encouraged to consult
the course web site on Moodle for further assessment advice.

Assessment Context
The objective of this case study is to provide a real logistics management situation. Imagine that you are
assisting in the business development of a new online retail business initiative and are asked to write a short
report about relevant logistics activities. The business background and the high level operations of the
business are described in the case study described in assessment item 1: Online Store. The case study Online
Store is available on the course website.
Refer to Chapter 6, of the Faculty Guide for Students for further information regarding analysis of case
studies. The link to the document will be available on the course website.

Report Format
In this instance the report must be formatted as a short report.
Chapter 4, of the Faculty Guide for Students describes the correct format for report writing. The link to the
document is available on the course website.
The report must include a title page; an executive summary of no more than one page to preface the report
and a table of contents to give guidance to the reader as well as an introduction and a conclusion. Please use
appropriate headings for other chapters. It is acceptable to use diagrams, charts and tables in presenting your
Further report writing guidance will be provided on the course website.

Prepare, with reference to the literature, a report that explains the differences between online retailing and instore
retailing in regards to the optimal design of the new company s Australian logistics activities of:
· Order management and customer service.
· Australian distribution centre design and operations.
· Physical distribution within Australia.
It is required that arguments are supported by academic journals, Australian government websites and
practical examples relevant to the logistics activities and the case study.
Course Profile for: MGMT19103, 2011 Term Three – Page 9

Feel free to discuss your ideas with your business and student colleagues on the course discussion forum,
before drawing your conclusions and submitting your assignment.
The assessment submission must be made online through the course web site. The file submitted must be a
Microsoft Word or Rich Text Format (.doc or .docx or .rtf) document.
Submit a copy of your essay online through the course website on Moodle. Your essay will be processed
through Turn-it-In, the copy detection system and you will have access to the copy detection report. You
may submit multiple times, but the final copy of your assignment must be submitted by the due date. More
information about Turn-it-In and how to interpret the Turn-it-In report is available on the course website.

Assessment Criteria
This assessment item is graded out of 100% and rescaled to 20 marks.
Marks will be awarded for completing this assessment task according to the following marking criteria.

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